Shakespeare and Co. returns to UWS


Make text smaller Make text larger


A buzz in the community about a new independent bookstore


Photos



  • Store window on Broadway. Photo courtesy of Shakespeare & Co.




  • Inside the new bookstore. Photo courtesy of Shakespeare & Co.




  • The “Espresso Book Machine” at the UWS store. Photo courtesy of Shakespeare & Co.



“Being small allows you to reach your customers better. I think employees like the fact they’re part of an independent bookstore.”

Dane Neller, CEO, Shakespeare & Co.



After more than 20 years of shuttering its doors on the Upper West Side, Shakespeare and Co. has returned to the neighborhood.

In 1996, Shakespeare closed its first store at 81st and Broadway, but the Saturday after Thanksgiving, the independent bookstore opened its third location in the city at 2020 Broadway. The new store, located between 69th and 70th Streets, is 3,000 square feet and features a cafe, Wi-Fi and a machine where customers can self-publish books.

Dane Neller, CEO of the company, said there is a buzz in the community about the new store.

“This was a very underserved area and we thought that we could serve that area again,” Neller said. “There’s still a very strong demand for people to go to bookstores.”

Neller feels that one of the reasons their store stands out amongst its competition is its “Espresso Book Machine,” which the company invented and patented a few years ago. It can make a book in three minutes and also provides authors an outlet to print books as well.

“I always believed that this would be the future for bookstores,” he remarked. “They [customers] love it,” Neller commented. “It means a small bookstore can have infinite inventory.”

Neller feels that the digitization of books, online booksellers and Amazon, will not have a negative effect on his company. He believes that Shakespeare is much more than a bookstore.

As a small independent bookstore, he explained, people feel at home there and it is a much more intimate setting than being at a big box store.

“I think being small allows you to reach your customers better,” Neller said. “I think employees like the fact they’re part of an independent bookstore.”

Shakespeare & Co. has an Upper East Side location near Hunter College at 939 Lexington Ave, between 68th and 69th Streets, and a location in Philadelphia. It’s also planning to open a West Village location at 450 Sixth Ave in spring 2019.





Make text smaller Make text larger

Comments



MUST READ NEWS

Image A shifting landscape

From the Brooklyn Navy Yard to the outskirts of Rome, Pamela Talese captures stories of cities in transition on canvas

Image Tribeca’s P.S. 150 dodges eviction

School to remain in Independence Plaza until 2022

Image An author and his alma mater

For Tom Barbash, life is what happened when he returned to Dwight

VIDEOS



Subscribe to our mailing list

* indicates required
Neighborhood Newsletters





MOST READ

Features
Best of Manhattan 2018
  • Dec 6, 2018
Columns\Op-Ed
Passionate about pride
  • Dec 13, 2018
City Arts News
From object to subject
  • Dec 5, 2018
Local News
A shifting landscape
  • Dec 11, 2018
City Arts News
Behind the surface
  • Dec 11, 2018

MOST COMMENTED